Beretta gobbles RUAG

Michael R Crites


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RUAG Ammotc Munition Thun AR17 quer

Swiss-based RUAG International last week agreed on the sale of its Ammotec business unit to the Beretta Holding group. In the deal, Beretta will take over all 2,700 employees at assorted production and sales sites and has specifically committed to maintaining the primary facility at Thun, Switzerland with around 400 jobs for at least five years.

Besides RUAG Swiss-branded ammo, which markets some seriously high-end rifle loads for Mil-LE sniper/countersniper applications, the company includes the popular GECO label and other iconic European brands like Norma, Rheinisch-Westfälischen Sprengstoff-Fabriken (RWS), Rottweil, and Dynamit Nobel. Other than the Czech Republic’s Sellier & Bellot, RUAG is perhaps the biggest player in Western Europe’s brass-cased commercial ammo business.

It makes a good compliment to Beretta Holding’s portfolio which includes not only the Italian namesake firm– the oldest gunmaker in the world– but also owns Benelli and Franchi in the same neck of the woods; Tikka, Sako, and Valmet in Finland; and the international optics firms Steiner and Burris among no less than 32 brands.

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