Sig Sauer just wrapped up their weekend-long “Freedom Days” show in Phoenix, Arizona at the Ben Avery Shooting Center. The concept is simple: Sig brought 50 different models of their guns, charged $80 for a day pass, and everyone got a chance to run 5-10 rounds through all the above while an instructor was on hand to help with the manipulation of the firearm and give pointers.
Quick bullet math tells you that the cost just paid for the ammo (some of it was expensive calibers such as 6.5CM and 6.5 PRC) and a fresh coat of paint on the steel plates.
When you weren’t on the line, there were lots of entertainment options as they had Team Sig on hand (Daniel Horner, Max Michel, Lena Miculek) to stunt for the crowd, as well as machine gun demos, book authors, K9 events, and a small vendors row with the usual suspects like Black Rifle Coffee, USCCA, 5.11, etc. all doing the free swag thing. Since Sig doesn’t roll a shotgun line, Mossberg was there—which brought Jerry Miculek out to play—to show the 12 gauge love.
Sig plans to take the show on the road, with future dates in other locations. As the word is they saw something like 5,000 people come by, most of which will likely buy a new Sig in the coming months just like the favorite of what they shot at Freedom Days, it’s a no-brainer.